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Many dealerships have thousands or hundreds of thousands of customers in their database. All of these are people who have had prior relationships with the dealership. The problem is it is not feasible to sift through each record and determine whether each customer is looking to buy a car. There are a lot of strategies involved to incite a customer to buy a car: equity mining, new promotions, low financing. But none are able to identify customers that are actively in the market. Scout pinpoints the customers that are ready to buy a car now!
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