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DriveCentric and CUDL Announce New Integration for the CUDL Auto Lending Platform

Steve Roessler
May 9th, 2022

St. Louis, MO | May 9th, 2022 – DriveCentric is excited to announce its integration and partnership with CUDL, the nation’s largest credit union financing network, providing a more simplified and streamlined credit application and financing process for today’s customer-focused dealerships.

The new integration not only allows dealers to tap into CUDL’s credit union network — which, collectively, represents one of the industry’s top auto finance sources — it creates a seamless workflow within DriveCentric’s CRM that streamlines the credit application process for dealers and ultimately improves the experience for their customers.

This integration allows DriveCentric dealership partners to connect with the nation’s largest network of over 1,100 local and national credit union lenders and their 64+ million members. The CUDL auto lending network helped credit unions fund a record $46.9 billion in auto loans in 2021, while CUDL credit unions, as an aggregate, were the largest auto lender in the nation in 2021, experiencing 13 percent loan growth over 2020.

“The landscape of lending is evolving, and we recognize the value and need for delivering a simplified, streamlined application process for dealers and their customers,” said Marty Simons, CUDL Product Director.  “We’re excited to join forces with DriveCentric to provide dealers with the ability to easily send deals to credit unions, paving the way for an improved customer experience.” 

Both DriveCentric and CUDL are focused on delivering solutions their users find valuable and efficient. Through the CUDL network, connecting with credit union financing is a simple and seamless experience for dealerships and their customers. It’s a human-centric approach perfectly paired with new-school technology to optimize the vehicle financing and buying journey.

“At DriveCentric, we know that time equals money for our dealer partners. The integration with CUDL will allow our mutual dealer partners to provide their customers with a more streamlined experience that will ultimately lead to a more efficient sales process. We are very excited for dealers and consumers to reap the benefits of this partnership,” says Drew Adler, Director of Operations, at DriveCentric.

Current CUDL dealers are invited to reach out to their CUDL dealer experience representatives to start the process of enabling the integration today! Current DriveCentric dealers who do not use CUDL, but would like to, can learn more about CUDL's full suite of solutions at



About DriveCentric

DriveCentric, Inc. is a leading provider of automotive Customer Relationship Management (CRM) software. Through bold leadership and innovation, the company’s offerings include dealership CRM, Genius Artificial Intelligence (AI), conversational engagement tools, desking, Facebook Marketplace integration, reputation management, an internal communication platform, and enterprise reporting.

DriveCentric is driven by a commitment to design software that is simple to use and steers a new era of engagement, productivity, and growth for auto retailers. DriveCentric is OEM certified by most manufacturers and integrates all major DMS providers.


About CUDL

CUDL, a CU Direct brand, offers automotive dealerships an integrated gateway to the nation’s largest financing network of credit unions and in-market shoppers. Through the CUDL network, more than 16,000 auto dealers connect with over 1,100 credit unions, providing a fast, seamless credit union financing experience to their members.

Credit unions have funded $415 billion in loans through the CUDL Network over the last 25 years. The CUDL AutoSMART website and Spotlight advertising program allow dealers to showcase their inventory and highlight vehicles to millions of credit union members nationwide. For more information, visit


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