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Three Social Media Trends in the Automotive Industry

Steve Roessler
June 29th, 2022

Because of its impact on society over the years, Social Media Day was born on June 30, and it has continued to grow in popularity. Today is a celebration of Social Media and the profound impact it has had on our business to engage customers in real-time all over the world. Here are three stats showing how Social Media has significantly influenced the Automotive Marketplace: 

90% of new-vehicle buyers who used social media in their decision process feel it influenced their decision.

Social Media has become a place where car communities can be connected, entertained, and part of the conversation. Millions of individuals daily, including potential car buyers, use social media sites like Facebook, Twitter, Instagram, and YouTube to generate high-quality leads.

People spend a lot of time on social media these days, and, therefore, there are reasonable chances that you could meet your next customer on social media if you work on establishing a solid social media presence.

93% of vehicle buyers said online reviews helped in their dealership selection process. 

It’s important to remember that social media channels—especially Facebook—are places where people often go to discuss a shared experience. So, naturally, businesses are a big part of that conversation.

Customer reviews are a persuasive sales tool. Far more informative than product descriptions and professional imagery, they give an unbiased opinion from someone who’s been in a particular situation firsthand.

But reviews are not only crucial for reputation management; they also serve as a form of social proof - the idea of persuading someone into trying a product or service because they have seen a positive review or watched a video of someone enjoying their experience. The reason that social proof works is because it adds weight and verification to the argument companies make about their products. 

65% of automotive shoppers report narrowing down their car choices after watching a video.

As we all know, experience is everything in the automotive industry. Just like car-buyers in your physical dealership search for a personalized experience, social media users want posts to feel personal too! 

One of the most personal ways to reach followers through social media is by posting and sending personalized videos. We don’t mean using a video advertisement sent to you by Nissan for promotions of their newest car. We mean, put yourself out there and take videos of your dealership in action! 

Here’s one example of a salesperson for Walser Automotive getting creative in how he chooses to get his customer excited about buying a new car. 

 

HubSpot Video

 

Whether it’s a welcome or congratulations on your new car video, posting photos or videos that display what your business can offer its customers has a great return.

So, let your followers enjoy their experience of following your social media pages! We understand that the automotive industry may seem challenging to keep entertaining, but think about the things you enjoy or find helpful on social media and give that to your followers!

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