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What’s So Innovative About the DriveCentric CRM?

Steve Roessler
July 15th, 2020

At DriveCentric, everything we do is geared around a single mission: powering the future of automotive sales. To that end, we’ve developed some of the most seamless, easy-to-use, and powerful technology in the automotive sales industry.

We’re empowering salespeople to talk to potential buyers in real-time in ways that were never before possible. If 2020 has done one thing, it has disrupted the automotive sales industry. DriveCentric’s CRM, however, is here to make the process smoother than ever.

So, what are the most innovative features of the DriveCentric platform?

Live Rooms

Imagine if your customers could visit your showroom right from their couch. With Live Rooms, we’re doing just that. COVID-19 may have stopped people from visiting the dealership, so we decided to bring the dealership to them.

Live Rooms is completely integrated into our CRM, meaning you can say goodbye to third-party apps. In other words, we’re bringing real-time face-to-face interaction into the same platform where all of your other customer engagement lives.


Sometimes the best way to talk is through a simple instant message. DriveCentric’s CRM allows you to chat with potential customers, fulfill their requests, schedule test drives, and more. Plus, Conversations brings all your phone calls, emails, and text receipts all in one message feed.

Your goal is to simplify the entire buying/selling process for the customer, our goal is to simplify the communication process for the salesperson. When a buyer is interested, why not just have a conversation with them? We make it easy.


If you’re hoping to keep potential buyers engaged—few things are as important in the sales game—video is far and away the best way to go. Video leaves a lasting impression that messages, photos, and even showroom visits can’t match.

But here’s the best part: you can actually track which videos are most effective and see who is watching with open rate reports. See one potential customer checking out videos of the same vehicle? You’ll know just what to say when the conversation starts.

The Bottom Line

Sure, the DriveCentric CRM looks slick—aesthetics are important, especially in the automotive world—but what we’re really offering is a new way for salespeople to do what they do best: sell. COVID-19 has ushered in a shift in how all industries operate, and things aren’t going back to normal anytime soon.

Whether foot traffic in dealerships comes back or not, though, is sort of beside the point. Dealerships that empower their sales teams with tools like DriveCentric’s CRM are those that will continue to thrive in the new economy.

No matter what the world looks like in six months, a year, or five years, dialing in customer engagement is going to be the key to success. DriveCentric’s CRM is the tool that brings traditional automotive sales into the future.

So, what are the next steps? Let’s schedule a demo so you can see how powerful our CRM really is. DriveCentric is native on PCs, Apple devices, and Android, so it’s easy to give it a try. Let’s get started today.

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