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Implementing Artificial Intelligence at Your Dealership

Matt Tierney
April 20th, 2023

Labor shortage, less than optimal customer experiences, long wait times, poor long term follow up, mishandled leads - these are just some of the pain points that dealerships have to navigate in today’s market. They are also the motivation behind DriveCentric’s A.I. assistant, Genius. Genius is a generative A.I. assistant designed specifically for the automotive industry and seamlessly built into the DriveCentric CRM. With its vast industry knowledge, she can communicate independently with current and potential customers to qualify leads, schedule appointments, and so much more! 


Benefits of Artificial Intelligence

According to Google, “95% of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.” With that said, what kind of experience are your digital showroom customers getting? Are they getting the attention they need, and quickly before they’ve moved on to the next digital showroom? Let’s look at some ways a virtual assistant can improve your digital showroom.


Improved Customer Experience

The first benefit of implementing a virtual assistant is the improved customer experience. Customers often have questions about the vehicles they are interested in, and a virtual assistant can provide them with the information they need quickly and accurately. A virtual assistant can also help customers navigate the dealership's website and schedule appointments for test drives, making the process much easier for them. This level of convenience will ultimately lead to increased customer satisfaction and loyalty.


24/7 Availability

Another significant advantage of a virtual assistant is that it's available 24/7 (where state regulation allows). Customers can interact with the virtual assistant at any time of the day, and they won't have to wait for the dealership to open to get their questions answered. This 24/7 availability also means that the dealership can capture leads even when their sales team is not available. This way, the dealership can always remain competitive and not miss out on potential sales. DriveCentric’s Genius A.I. has been complimented a number of times for her availability after hours. The customers are pleasantly surprised and impressed.


Reduction in Workload

By implementing a virtual assistant, the team can focus their efforts on other tasks, such as personalized video, calls, and in person customers. This reduction in workload can lead to increased productivity, higher job satisfaction, and a more positive work environment.


Implementing Genius A.I. at your dealership

Now that we are aware of the benefits of artificial intelligence, it's essential to learn how to effectively incorporate one into your team. DriveCentric's Genius A.I. should be viewed as a virtual employee, requiring monitoring and management like any other employee. You can customize her dealership responsibilities to suit your dealership's requirements. The link below (and HERE) showcases how three different dealerships have successfully implemented Genius in unique ways. As every dealership operates uniquely, DriveCentric's Genius can meet each dealership's needs at their respective levels.

In conclusion, implementing artificial intelligence into a car dealership can have numerous benefits. By leveraging technology, car dealerships can remain competitive and provide their customers with a positive experience that sets them apart from the competition. So what is the best plan for implementing artificial intelligence at your dealership? Let’s explore three different dealerships who successfully implemented, managed, and thrived with the help of Genius, DriveCentric’s A.I. assistant.


Download Case Studies


Genius Artificial Intelligence Testimonials

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