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Leveraging AI and CRM to Drive Automotive Sales

Steve Roessler
November 3rd, 2020

Customer relations and engagement can be a drawn-out process across several contact channels including both direct communication like email and messaging and contact via social media. In that way, a salesperson isn’t just an expert talker. They have digital expertise and flexibility to make sales across time and distance.

In previous pieces, we’ve discussed features of the DriveCentric CRM, like Conversations and Live Rooms, that help bridge the gap between showroom floor sales tactics and a modern, digital age—particularly when a worldwide pandemic has transformed the industry in only a few months. However, leveraging all of these tools, social platforms, and disparate customer behaviors is beyond the scope of even the most expert salesperson.

Bring in a Genius

When sales are spread across text, email, social media platforms, and more, offers Genius, an AI tool that keeps track of interactions and streamlines your communication in a one-stop place, making it easy for you to pick up where it leaves off. Think of it as your own personal assistant that never sleeps.

However, having all of your conversations in one place isn’t enough. They need to be categorized and sorted. Genius is constantly tracking each connection, converting leads into “engagements,” and giving salespeople a straightforward roadmap through their pipeline. Genius even automatically requests a customer’s preferred contact method so that time is never wasted on the wrong tools.

Eliminate the Guesswork

In the past, determining which customers are truly interested in making a purchase and differentiating between the “browsers” took time—time that could be better spent closing deals. Genius does this work for you by analyzing customer behaviors to determine where they are in the buying process. Plus, instead of discarding these customers they are simply tracked and recategorized as the lead develops.

We’ve all spent time on Facebook or LinkedIn looking deeply into someone’s online presence one time or another. Doing this at scale, though, is impossible. Genius is able to automate this process and monitor the online behavior of potential customers to give you an advantage when it comes time to close.

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