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Unparalleled Customer Engagement With DriveCentric

Steve Roessler
October 5th, 2020

On average, we see 70% engagement from internet leads—let that sink in for a moment. This is the power of DriveCentric for our 450+ dealership partners.

The Traditional Approach

In the past, when someone has expressed interest in purchasing a vehicle on your website—either by filling out a form, signing up for an email list, or some other method—the chances that your sales team would be able to easily engage with that potential buyer was abysmally low.

Your potential customers might be accustomed to receiving an automated response. Something like, “Thank you for contacting ‘so and so [vehicle make]’, we look forward to servicing your new car needs,” or a similar message. How often have you filled out a form on a website and then never engaged again? Chances are, your engagement has been pretty low. How can you expect anything more from potential customers?

An Engagement Revolution

Since March 2020, the COVID-19 pandemic threw a major wrench into online automotive sales, and it’s likely that automotive sales won’t ever return to exactly the same “old normal.”

Luckily for dealerships around the nation, DriveCentric has transformed how customer engagement works in our new, distanced, digital era with Conversations. DriveCentric has over 450 dealerships using the Conversations app resulting in an average of 70% engagement on internet leads—unheard of with a traditional strategy.

Have a Conversation

By integrating email, instant messaging, and video into a single platform, Conversations lets your sales team immediately engage with prospective customers. When someone shows interest in buying a vehicle, you can reach out to them in real-time to jump-start that sales process.

Sometimes it takes a few days or longer to convert a prospect into a sale, and Conversations keeps that entire discussion under one umbrella, dramatically increasing the likelihood that a customer is actually going to sign a deal.

The Path Forward

Auto dealerships have been hit particularly hard by the COVID-19 pandemic but, with DriveCentric, dealerships can survive and even thrive even in the current environment. And, as things return to something like normal, a dealership that takes full advantage of online engagement will see sales numbers, unlike anything they’ve seen before.

No part of the sales process happens in a vacuum, or it shouldn’t. If a customer has to do all of the work on their end to reach out for information, call later to schedule a test drive, and set aside time to contact you, chances are nothing is going to move forward.

Conversations lets the entire process integrate together seamlessly in a way that has never before been possible.

Getting started is as simple as scheduling a demo. It won’t take long for you to discover that your dealership simply can’t stay with the old way of managing online engagement. Connect with us today to schedule your demo.

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